Gold isn’t something awarded to those who finish first. Gold belongs to anyone who dares to start something, and has the strength to see it through.
We have put a little gold inside our boxers to remind you that there’s gold inside all of us.
Shop gold now
And you’re getting tougher. All that winter work starts to pay off now. Keep at it.
Shop the look
Check out some workout playlists handpicked for inspiration and focus.
Register now to get free shipping on all orders.
Send the package back within 180 days for a full refund.
This limited edition T-shirt is soon available.
Sign up now and make sure you don't miss out on it.
"Expensive gear doesn’t make athletes.
Hard work, dedication and a strong mindset makes athletes."
This year we are proud sponsors of Tough Viking - the largest obstacle courses in Scandinavia.
Check out the collection and find out how to sign up.