About A–Z

A–Z is a collaboration between Swedish football genius Zlatan Ibrahimovic and Petter Varner, head of the Norwegian clothing giant Varner.

A–Z is a brand with one mission: to make sports accessible to everyone. It doesn’t matter where you start or where you end up, A-Z is about the journey. And what does it take to go from A-Z?

Training.

There are no shortcuts, no excuses. The only thing standing between you and your goals is your sweat. Not money, not time, not being the right kind of person or having the right kind of body. There is nothing stopping you from getting out there and putting one foot in front of the other. 

A-Z for everyone and every sport.

You don’t need 20 different pairs of leggings to go running or practice yoga, you need one. One that’s comfortable, breathable, durable - but mostly that gets out of the way and lets you work. A high-tech shirt doesn’t get you picked for the national team - you do. Your alarm going off at dawn. Your sweat. Your blisters. Training isn’t just for those who can afford fancy gear with bells and whistles that claim to make it easier. It’s for anyone willing to put in the work. A-Z is for all those who are running through the streets before the world wakes up, pushing themselves to the limit in an empty gym, kicking the ball against any wall they can find - all without sponsorship deals or crowds cheering them on. 

This brand is for the fighters.

Those who fall down and get right back up. Those who understand that attitude is everything. Those who know that when your lungs are bursting and your muscles are on fire, no high-tech fabric will take the pain away - because it’s supposed to be hard.

It isn’t gear that makes you a hero: it’s you. Your willpower, your commitment, your strength.


It's not about the gear. It's all about you. And what you put in to get from A–Z.