Press

Press

A–Z is a collaboration between Swedish football genius Zlatan Ibrahimovic and Petter Varner, head of the Norwegian clothing giant Varner. Read more about A–Z.

For press and media related enquires, please contact Julie Eckhardt.
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FAQ

The Brand

• How did A-Z come about?

  It’s where football genius and retail genius meet. Zlatan Ibrahimović and Petter Varner realized they had too much in common not to collaborate on a sports collection that understands what it really takes to become an athlete, so A-Z was born.

• Where will A-Z be available?

  A-Z is currently available in Sweden, Norway, Finland, Denmark, Germany, the Netherlands, France, the United Kingdom, Austria, Spain, Italy, Portugal, Belgium, Poland, Greece, Romania, Hungary, Czech Republic, Ireland, Croatia, and Bulgaria.

• Is it only available online?

  At the moment A-Z is available at A-Z.com and in selected Stadium stores in Sweden.

 

Products

• Will there be A-Z footwear?

  At the moment the focus is on clothes, but maybe someday.

 

The Cause

• What’s the name about?

   

  A-Z’s mission is to make getting active accessible to everyone. It’s dedicated to the idea that you don’t need to save up for fancy equipment before you can work out, you just need the basics. And the grit. It’s simple, durable sportswear that gets out of the way and lets you work. It’s about getting you from A to Z, no matter the gear, and the only one who can do that is you. 

• What is A-Z’s take on sustainability?

  We are a value driven company. Working with social improvement demands long-term thinking, broad collaborations and knowledge of local conditions. We have a sustainability program and carry out regular factory inspections to ensure our standards are met.

  Read more about our work with sustainability

 

COMPANY

• What has Zlatan contributed to A-Z?

  What has the greatest footballer in the world contributed to a sportswear brand? Everything he knows about what it really takes to train with everything you’ve got. Zlatan’s personal values have ensured that A-Z isn’t just about high quality products, but about truly making a difference in the world. 

• Who owns A-Z?

  A-Z is a 50/50 partnership between Varner and Ibrahimović. 

• Is A-Z going to take over the world?

  Would you expect anything less? Like Zlatan, we set high goals, but those goals aren’t about quarterly targets and numbers on a spreadsheet. They’re about quality, about customer satisfaction and inspiration. That way, we will take over the world.

 

About Zlatan

• Why did Zlatan chose Varner?

  They chose each other. A-Z is where sporting genius and retail genius meet.

• Why did Zlatan launch a sportswear brand?

  With A-Z, Zlatan wants to make sports and getting active accessible to everyone. When he started out, he didn’t have 400EUR sneakers and gear with all the latest bells and whistles. He wants to make sure that the next Zlatan has the same opportunity.

• How involved is Zlatan in A-Z’s operations?

  As one of the founders and owners of A-Z, Zlatan is deeply involved in every aspect of the brand and company. Every decision we make has to meet his high standards.

• Does Zlatan train in A-Z?

  Of course! He was involved in the entire product development process to make sure that every piece meets his personal standards for quality, functionality and performance. Zlatan trains in A-Z he knows it’s the best.