"The Scrapbooking Consumer Show" creates an environment that helps participating manufacturers and retailers greatly reduce their cost and increase the exposure of the scrapbooking category as a whole. Great consumer shows allow buyers to quickly find what they want and help identify sellers. SMART consumer shows are about doing more business at less cost.

Promote the Category: Consumer trade shows are the best way to gather a large group of consumers in one place. Trade shows give the consumer more exposure to more products and promote the category to the most important part of the marketplace, the new scrapbooker.

Team with Large Regional Retailers: The SMART Group has established relationships with large retailers around the nation who want to feed off the traffic of the scrapbooking community. They have the space, the parking and the built-in budgets to promote such an event.

Huge Media Exposure: Teamed with the right retailers the SMART plan is to get these shows 10 times the media exposure of typical scrapbooking consumer trade shows.

Reduced Cost: This team approach will reduce the show booth expense to 1/10th the price of traditional show, with even more consumer traffic.

SMART Group tradeshow material sample selections:

After The Show
by The Scrapbooking.com Magazine Staff

It's All in The List
by The Scrapbooking.com Magazine Staff

How to Shop A Trade Show
by Dennis A. Conforto
Chairman & CEO, A-Z Media Group