Marketing and advertising are the lifeblood of business today. And yet marketing and advertising have never been more expensive and complicated as they are today. Only with SMART marketing and advertising programs can a scrapbooking business today be effectively heard.

Group Media Buying: Media discounts for members of The SMART Group, including print, TV, radio, and, of course, the internet.

Direct Mail Programs: Direct mail templates for industry-wide promotions that reduce your cost.

Direct Email Programs: Learn how to earn free direct email programs for your retail store.

Advertising Templates: Learn how to benefit from industry-wide monthly promotions.

In-Store Signage: Learn how make use of powerful event-driven in-store and window signage to drive more traffic.

Store Coupon Programs: Learn how to create loyal customers with time sensitive store coupons.

Private Label Newsletters: A newsletter written specifically for your store, and your market, by some of the best creative writers in our industry. Imagine not having to sit at your computer every month/quarter trying to write something that will entice customers into your store. The SMART Group can provide you with informative, interesting, eye-catching newsletters that will give your store a leading edge in the marketplace. What we provide to retailers on a local basis, we can also do for manufacturers on a nationwide basis.

SMART Group marketing material sample selections:

By Dennis A. Conforto
Chairman & CEO, A-Z Media Group

In Search of The Perfect Sales
Don't Be The Runt of The Litter
Package Your Way To Higher Profits
Business To Business
B2B - Retirement Communities

A 2005 Class Schedule
by The Scrapbooking.com Magazine Staff

Successful Summer Sales
by Fran Saperstein