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Continuous industry education is an ongoing process for
manufacturers and retailers alike. The SMART Group has the
right information at the right time on the right subject.
Nothing is more important to your business than learning the how
to increase sales and profits at the same time. Our Industry
Education is about creating a learning engine that will
continually improve your knowledge. Knowing how your business
should work allows you to reduce expenses and increase sales and
market share.
Product Training: Within the scrapbooking industry there
are many different merchandising categories. Each has its own
unique selling proposition. The way pens are sold is different
than selling paper, which is different than selling diecuts or
adhesives. Employee turnover in a retail store is high, so
having a training program is critical to increasing sales and
the size of an average transaction.
Retail Marketing: Retail marketing is important to the
success of both retailers and manufacturers. The SMART Group’s
affordable industry-wide sales events, low-cost signage, TV,
radio, email blast and direct mail programs make a difference.
Industry-Wide Updates: To grow, the industry must
continuously learn through shared knowledge. Industry-wide
updates will help the industry to thrive.
Business Development: The challenge of starting any
business is to face the critical volume thresholds as they
occur. Often, what works at the beginning stages of a company is
no longer true as the company grows and expands. Our business
consultants will help to guide your company through each phase
of your critical volume thresholds.
New Product Introductions: Success in both retailing and
manufacturing depends upon having the right products at the
right time for the right price. Consumers come back for more
when retailers provide the latest and greatest products.
Educational Seminars: Seminars at each of the major trade
shows: CHA, ACCI and Memory Trends, will provide the industry
the opportunity to gather and learn. The SMART Group will
provide the best motivational speakers and the latest detailed
trends and surveys for the industry.
SMART Group education material sample selections:
By Dennis A. Conforto
Chairman & CEO, A-Z Media Group
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