The only way for an industry to improve is for it to measure its performance. The scrapbooking industry has little information to help measure best performance. All that changes with the SMART Group benchmarks, this is truly learning how to “Get smart, be smart and stay smart.”

Standard Reporting: This project is the biggest challenge of The SMART Group, but clearly an important one. Standardized reporting is critical for the industry to move from $2 billion in annual revenues to $10 billion, as it needs to.

Standard Systems: Standards are now being set so that apple to apple comparisons can be made. This will require agreements on the major and minor merchandising categories. It will also outline who reports, when they report and what they report.

Best Practices Reporting: To make real improvements in turn rates, sales per employee and sales per square foot, more information is needed. With standard reporting mechanisms, The SMART Group will be able to confidentially report what the best and worst performers are doing.

Trends Reporting: Reporting current and future trends is everything in a fashion-related industry like scrapbooking, that is based on color and texture. Trend reporting is a key step in understanding what needs to be discontinued and what its new replacement will be. Don’t miss out, reserve your copy today of the most extensive trending report for the scrapbooking industry!