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One of the most important
features of this newsletter format is that it
directs the reader to your web site every time they
click to read the main body of an article. This
gives the reader an excellent opportunity become
more familiar and comfortable with your company.
Since you are hosting the article on your web site,
you have the opportunity of couching the main body
of the article in a template on your web site. That
encourages the reader to spend more time exploring
all the features available. |
